What makes a good Landing page in 2022?

Like other technology, website design guidelines evolve with trends. These vary with different types of the Landing page. Here are some trends to capture on your landing pages this year.

1. Video

Video content has quickly emerged as one of the best ways to inform customers, and it shows no signs of slowing down. In a recent survey, nearly 75% of people said they had been convinced to buy something because of a product demonstration video. Videos are easy to share, so your customers have an easy way to spread the word about your business once they’ve checked your landing page. Part of what makes a good landing page is capturing people’s attention. Putting an informative and engaging video on your pages can improve your conversion rates by 86%. You want your video to entertain, but keep it short. Write a script and practice it a few times. You want to keep your video between 15 and 30 seconds. Make it as entertaining as you can. If your video is used to supplement an ad campaign, add a call to action that encourages people to try your deal. https://growntechnology.com/how-to-get-verified-on-tiktok/

2. Animation

Another popular landing page feature in 2022 is animation. You don’t have to make a full-blown feature film, but adding little touches like falling snow in the background or moving your product across the screen can make your page more memorable. When you’re working on ideas for your landing page, think of where you can add animation to liven up the experience. https://savemyleads.com/blog/useful/how-to-get-a-checkmark-on-tiktok

3. Branded colour scheme

Your landing page should match your overall branding, including colours and fonts. You can create campaign-specific elements, including animation and video. But make sure that everything on the page matches your brand voice and tone.

4. Making the most of your copy

When it comes to determining what makes a good landing page, using fewer words is better. People’s attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with your content.

Write copy that clearly addresses the benefits of your product or service. Change copy based on your target audience, as what they value in your products and services may differ.