Digital marketing is multi-faceted, which is great news for you and your business. It means there are plenty of avenues you can use to increase brand awareness and promote your products and services. https://growntechnology.com/marketing-in-your-small-business/
If you’re just getting started with digital marketing, the infographic below summarizes basic tactics that are free or very low cost.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a practice that optimizes your website. It ranks as high as possible in search engine results. This means when someone searches for a specific keyword. One that pertains to your business and therefore appears on your website. Then your website will appear when that keyword is searched.
The goal of SEO is to get your website to appear as close to the top of those search results as possible. This will result in more website visitors. Which in turn should increase overall awareness of your brand and generate more leads. Ultimately, this converts to more sales.
2. Social Media Marketing
Social media marketing is a digital marketing tactic that promotes your products, services, and brand through social media channels like Facebook, Twitter, Instagram, LinkedIn, and others.
This is an excellent way to get many more eyes on your business. It is considering most people have at least one social media account.
3. Content Marketing
Content marketing simply means creating content that leads to more website traffic and makes people aware that you and your business exist. It should also help your ideal customers solve problems or overcome pain points that relate to your product or services. https://kinsta.com/blog/how-to-use-google-adwords/
Content marketing typically relies on things people can read, such as articles, blog posts, e-books, white papers, infographics, and brochures. Writing guest posts for industry-relevant websites is a great way to share helpful content and spread the word about your business.
4. Email Marketing
Another common type of digital marketing, email marketing simply means marketing your product or service through email. Email marketing is an excellent way to keep your message fresh in the minds of your potential customers. Especially since most people on your email list have a proven interest in what you have to offer—they signed up for it, after all!
5. Affiliate Marketing
Affiliate marketing works two ways: advertising someone else’s products and receiving a commission with each sale. It pays someone else a commission to advertise your products.
As a blogger, for instance, without a physical product to sell, marketing others’ products and services can be a great way to receive commissions and earn an income.
As a business owner with a product to sell, affiliates can help you advertise your products to their audiences—audiences you wouldn’t have been able to access as easily.
6. Pay-per-click Ads
Pay-per-click (PPC) is a method of advertising in which you place an ad online but pay only when the ad gets clicked.
These ads typically appear on search engines above non-paid, organic results. For example, when you search for “outdoor furniture” on Google Chrome, the first several results specify “ad” beside the website name and description. These websites are paying for each click they receive, but the trade-off is that many of those clicks could turn into sales that they otherwise might have missed. The small fee generally pales in comparison to the sales that result from placing the ads.
