With the new Tiktok Attribution Manager, advertisers can set up custom attribution windows with advertising campaigns on TikTok. The new feature has now been integrated into TikTok’s ad manager. What is this new feature and what does it have to offer the Advertiser? Grown Tech Solution has the answer below.
What is TikTok Attribution Manager?
“For app and website ad campaigns, TikTok Attribution Manager allows marketers to choose a specific time period to measure campaign success.
Click Through Attribution (CTA) duration can range from 1 day to 28 days, while view through attribution (VTA) only lasts up to 7 days.”
This means that with the new attribution, advertisers or marketers have more flexibility in measuring the results of their ads on TikTok, the data then being linked to actions. performed during the selected time period.
For example, a brand marketer might consider instant views and clicks as key performance indicators of a brand awareness campaign, while Auto brands with greater product value can expect a longer consideration cycle from potential customers.
By default, TikTok Attribution Manager will display data in a 7-day (7-day click) and 1-day view (1-day view) pattern based on the TikTok Pixel tracker or the Events API.
Verdict
In essence, TikTok Attribution Manager will help advertisers track user actions with ads over a longer cycle, which can help improve the optimization of ad campaigns. Grown Tech Solutions will update more news on this marketing industry.
