SEO is essential for your small business

SEO stands for search engine optimization, improving your site to increase organic visibility for specific search queries. SEO aims to improve the quality and quantity of traffic to your website through onsite changes. This doesn’t mean just stuffing pages with relevant keywords. But focusing on core web vitals such as site speed, mobile-friendliness, interactivity, and the content of web pages.

1. Benefits of SEO for small businesses

The beauty of SEO is that anyone can do it and it’s more accessible than you might think. Instead of paying for traditional print ads or sponsored posts. It takes time and effort to understand SEO basics, and possibly investing in a few tools, can lead to greater long-term value for your business. Here are just a few reasons why you should consider leveraging organic search for your business.

1.1. Brings in more customers through organic search

Ranking on the first page of Google is necessary to be seen by customers. Climbing to the top position can almost double your click-through rate over the number two spot. And claiming a Featured Snippet (top-of-page element) can help you jump over the number one spot while potentially adding a second way for customers to click on your website.

1.2. Creates a trustworthy web experience for customers

Hitting the front page, and claiming the number one spot in a search result is completely reliant on the authority you build. You can have the best answer or resource available, but without a quality experience for users, once they click on your site, you’ll have a very hard time getting them there at all.

1.3. Encourages you to focus on user experience

By prioritizing the needs of your customer first, you stand a better chance of ranking better, keeping them on your site, and converting. The more often that occurs, the more authoritative your site will be and the more people you’ll bring in. And the cycle continues.

1.4. Improves brand awareness

One tangential element outside of converting users into customers when you improve your rankings is overall brand awareness. Just by reaching the front page and climbing closer and closer to the top spot, the more touchpoints you’ll generate. Even if they don’t click on your site, just by being there, potential customers will begin to associate your brand with those solutions. This is especially important if you’re competing on specific search terms with other businesses. You want to be top of mind when people input questions or directly search for the product or service you offer. And if you’re competitors own those searches, more than likely those organic sales will go to them. https://www.glofox.com/blog/benefits-of-google-ads/

1.5. It helps keep you informed

While this may sound like more work, this is actually a benefit to your business as it keeps you informed about online processes. SEO is directly tied to digital technology, meaning that much of what happens with it, can help you understand online trends and proactively address any major changes. Plus through your research and site updates, you understand more about your customers, your competitors, and your digital experience as a whole.

1.6. It benefits other marketing initiatives

A little inside baseball from the LivePlan team, almost every web project has some element of SEO research involved. Whether it’s paid, inbound (content on our website), outbound (content sent to customers), or product-related, our SEO-related resources and efforts are used to help inform decisions for other teams and vice versa. Research and insights from every team help fuel that itches to research a potential search query or try a different phrase on an advertisement. In many ways, testing what has worked organically through other marketing channels can reinforce if something is truly working or not in your SEO strategy. https://growntechnology.com/why-marketing-strategies-is-important-for-small-businesses/

______________________

𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬.