Billboards, digital signage at sports stadiums, metro station posters, and digital marketing in convenience stores or gyms are examples of out-of-home (OOH) advertising. Find out more about OOH Advertising with Grown Tech Solution.
What Is OOH Advertising?
Out-of-home (OOH) advertising refers to any type of advertising that people see outside of their homes. Customers are targeted while driving, shopping, exercising, or commuting in this marketing tactic; Posters on bus shelters, retail signs, and digital ads on airport kiosks are examples of out-of-home advertising. Out-of-home advertising is another term of outdoor advertising, out-of-home media (OOH media), or outdoor media.
What Is the Goal of-Home Advertising?
The goal of out-of-home advertising is to increase brand awareness and capture audiences while they are away from their homes. Customers are exposed to physical and digital advertisements in real time as they travel, they may come upon these OOH advertising multiple times to grow brand awareness. Advertisers can place their campaigns in high-traffic regions with OOH ads. As a result, a cost-effective approach to attract a customer’s attention while they are away from home has emerged.
Examples of Outdoor Advertising
To reach their target customers, marketers use a variety of media channels. If they use traditional media commercials in their marketing initiatives, OOH ads would be a terrific method to reach a wide range of demographics, not only online. Out-of-home advertisements are divided into four categories:
- Billboards: Along highways, this is a regular sight. Large signage or digital billboards that display information to clients fall into this category. For instance, Murals, vinyl billboard advertising, and digital screens like those found at stadiums or Times Square in New York are all Billboards.
- Place-based ads: Malls, sports stadiums, convenience stores, gyms, restaurants, theatres, and resorts are examples of high-traffic areas, these are favorite spots for OOH advertisers. This category also includes a unique form of OOH advertising called digital out-of-home advertising (DOOH or digital OOH advertising), which defines interactive kiosks or screens with dynamic content that customers interact with on-site.
- Street furniture: For commuters or travelers, advertising companies utilize permanent fittings to display signage, includes behind benches and on the edges of newsstands
- Transit advertisements: Train stations, subways, and bus stops are all used by this advertising sector in order to access a large number of potential customers. OOH transit advertising encompasses both digital and physical media in locations such as airports, subways, and bus stops.
