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Marketing in your small business

Believe it or not, we’re entering an age when not many people will. Those previously effective Marketing tactics still exist, but they are taking a back seat to digital Marketing efforts that rely less on tangibles and more on pixels.

1. Marketing definition

Marketing is any type of marketing that uses electronic devices. There are two types: online digital marketing and offline-online rely on the internet. Whereas offline uses avenues like radio and television to spread the word about a business or product.

2. Role of Marketing

This off-paper type relies on electronic devices to spread the message about a product, service, or brand. The role is to get as many eyes on your business.  As possible to bring you more customers, and therefore more sales. It helps your business grow, which allows you to keep expanding.

Increasing brand awareness and generating leads are the two primary goals of digital marketing. When you’re maximizing your exposure by going digital, you’re achieving both.

3. Benefits

Next time you’re sitting in a restaurant, on the subway, or even in your own house, take note of how many people are holding phones at any given moment. As a society, we are addicted. In fact, Americans currently use some form of electronic media for more than eleven hours per day. That’s most of our waking hours! https://www.brandwatch.com/blog/facebook-ad-policies-why-your-ads-arent-getting-approved/

time spent on electronic media daily

 

We do almost everything online now – socialize, shop, stream movies and TV shows, listen to music, read the news, research, and more. People are online all day, every day. If you go where the people are, you are likely to reach more people.

Because of the tech-heavy world we live in, any business that doesn’t harness digital marketing will be hard-pressed to find a steady stream of customers, unless it’s already an established business with solid roots and a good reputation. https://growntechnology.com/grown-tech-solutions-dao-tao-node-js-va-react-js/

Even those businesses that started and thrived without the current benefits of digital marketing can benefit from updating their advertising methods to reach more people.

Benefits include more website traffic, lead generation (which ideally results in more sales), and, with the right software, the ability to monitor the performance of various. Acoustics so you can see how people are interacting with your content and determine what works most effectively.

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