Landing pages- Why use it?

A landing page is named as such because it does just that—it drives a visitor to land on a web page. Landing pages funnel web visitors from a link within a source such as an email, social media post, Facebook advertising campaign, direct mail, or pay-per-click ad. Landing pages generate leads for businesses by enticing interested users to fill out a form or call a business.

1. What is a landing page?

A landing page is a standalone web page that potential customers can “land”. When they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value. Such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website. They serve a specific purpose in a specific moment of an advertising campaign to a target audience. https://growntechnology.com/facebook-ads-and-google-ads-which-is-better/

2. Benefits of the Landing pages

2.1 Landing pages directly support your business goals

One of the main benefits is that they directly support your business goals such as reaching a new niche market, promoting a new product, getting new customers, or closing more sales. Benefits your business because they can be catered to the specific audience or goal you are targeting, and allow you to measure success in relation to that goal.

2.2 Landing pages increase conversions

Just as your website contains information that influences a visitor’s decision to take action. A good landing page will do the same. A landing page sets up a clear action for users to take and makes it as easy as possible for them to take that action.

2.3 Landing pages generate data and insights

When you link a landing page to a specific campaign, piece of content, action, or source, you can see which channels are bringing in the most leads, which topics and offerings are of most interest, or which campaigns are the highest performing. Tracking user behaviour is one that can produce valuable insights.

2.4 Landing pages improve paid search campaigns

A successful or paid search campaign depends on click-through rates, and click-through rates are influenced by landing pages. For example, you may use an SEM campaign to bid on keywords to have your business show up when someone searches “bathroom remodelling” in a search engine. The link from that ad could be your website homepage or a sub-page on your site, but that will only get people to your website.

2.5 Landing pages can grow your email list

Landing pages are commonly used for lead generation, meaning that a business gets telephone calls or form submissions from interested people who then turn into potential leads. As such, a landing page may contain or link to a form that asks for a user’s information, such as name, email address, phone number, or company. If you use a form on your landing page that asks for email, your landing page can then benefit your business by growing your email list. https://klientboost.com/facebook/facebook-ad-budget/

2.6 Landing pages increase the credibility

Since landing pages are focused on one particular task, objective, or path for a user. You can optimize the content and elements of the landing page to facilitate that task as much as possible. When a user feels like their course of action is clear. You are helping them to achieve that course of action. They recognize that you understand their problems and have put thought into creating the best process for solving them.

2.7 Landing pages improve brand awareness

When designing a landing page, it is important that the landing page style, look, and feel. A copy is consistent with the content that links to it. A landing page with consistent branding is an extra way to improve brand awareness in marketing. This will benefit your business by enhancing the consistency of your branding across multiple forms of media and giving users more opportunities to recognize and engage with your brand. When someone lands on your landing page, they’ll be more familiar with your business’s branding and more likely to recognize your business again.

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𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬.