With the content that Facebook shares below, brands can have more data to build an effective outreach strategy to promote brand messages closer to the target audience.
Why Facebook (Meta)?
Facebook is the #1 platform where people plan to follow the matches or players they truly care about in 2022.
- 330 million accounts follow football players on Instagram.
- Cristiano Ronaldo is the most followed player on Instagram.
- 480 million follow football-related accounts on Facebook.
- 94% of players post Stories on Instagram during matches in 2021.
Connected Brand is the strategy that Facebook advises brands to adopt
With this strategic approach, marketers’ mission will shift from “running” campaigns to “building” meaningful connections with their target audience.
To enable marketing activities tied to sporting events, Facebook advises brands to rethink how they communicate, tell stories, measure, and trigger sales during their most memorable moments.
Transmit connection messages.
To maximize brand engagement, marketers can use Facebook’s artificial intelligence (AI) capabilities to deliver personalized experiences to users.
Depending on different Reach needs, brands can choose a weekly approach with a frequency from less than 2 to greater than 5.
According to Facebook, reach is one of the most important metrics affecting return on investment (ROI), so the way brands reach users corresponds to how often they can. affect brand sales.
Here are Facebook’s recommended metrics:
- Total reach < 50% -> Week frequency < 2.
- Total reach is between 50% – 70% -> Weekly frequency is between 2-5.
- Total reach > 70% -> The weekly frequency needs to be > 5.
Facebook also says that by using broad targeting and running campaigns for about 45 days, ROI can be increased 2.5x.
Storytelling connection
Optimizing the user experience through a variety of creative or creative formats can create deeper and more unforgettable brand experiences.
Here are some tips for advertisers:
- Use from 4+ different creative and creative formats.
- Promote ads with branded content.
- Tell longer brand stories.
- Short video is the format to try.
Data is connected
Advertisers should strive to learn and optimize based on campaign performance to gather the necessary data or insights that can enable data-driven branding strategies. Data-Driven Marketing).
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Promote sales
In addition to branding-related goals, major sporting events are also an opportunity for businesses to bring their products or services closer to target consumers.
- Use Dynamic Ads to reach customers at key moments in the matches.
- Use Carousel Ads or Collaborative Ads to trigger sales of products that customers want to be used while watching videos.
