Facebook Ads and Google Ads: Which is better?

Facebook Ads and Google Ads -This is a question that many marketers find themselves asking. They dive into the land of paid advertising to increase brand awareness, website traffic, and audience reach. The first step is deciding where you should invest your money for paid advertising. How much to invest — in understanding the difference between the two main advertising platforms: Facebook Ads and Google Ads.

1. What’s the difference?

1.1 Google Ads

Google Ads, formerly Google AdWords, offers four different methods of advertising. These include search advertising, display ads, YouTube video, and Google’s proprietary network called Discover. Search is Google’s first and most popular ad offering. When someone types something in the Google search bar, Google loads a “Search Engine Results Page” with result links selected to offer the best answer to your query. The first couple of results listed shows an “Ad” label that indicates they are sponsored results.

1.2 Facebook Ads

Facebook Ads provides access to create and run ad campaigns across two proprietary social media platforms. Facebook and Instagram, as well as an “Audience Network” of mobile apps. Facebook Ads use web browsing behaviour and purchase behaviour. Job information, and many other user characteristics to target people interested in engaging with your brand, product, or service.

2. How do they work?

Now that you understand the main differences between the two advertising options, let’s get into the details of how they work.

2.1 Google Ads

The first step in creating a successful Google Ad campaign is choosing relevant keywords and phrases that your target audience is likely to use when conducting a Google search. Once your keywords are selected, the next step is creating ad campaigns that you want Google to show your target audience when they use your keyword. Once your campaign is created, you and other advertisers who are interested in using similar keywords and phrases go into a bidding war, where the highest bidder “wins” the top advertising spot on Google for that particular keyword.

2.2 Facebook Ads

The first step in creating a successful Facebook Ads campaign is choosing your target audience. While Facebook can determine your target audience for you, if you know your ideal customer — men in their late fifties with an interest in golf, let’s say — you can clearly define who you want your advertisement to reach. Once your Facebook ad campaign is created, you will choose your advertising budget. There are no bidding wars here. You get to decide how much money you want to spend on your advertisement each day and for how many days. You don’t have to spend more than $5 per day if that’s what your marketing budget will allow. However, the more you spend, the greater your reach. https://growntechnology.com/youtube-how-to-earn-money/

3. Choosing the best advertising option for you

Facebook Ads allows you to choose your daily advertising budget without any competition raising the price. So for businesses with a small advertising budget, this option may be the most economical for you. Even spending just $35 for a week-long advertisement will increase your reach tremendously. Even more, if you are looking to increase brand awareness, advertising on social media platforms like Facebook and Instagram will prove successful. Google has an extremely large reach, and users often use Google search engines to find something they already intend on using or purchasing. So, if you have a specific keyword or phrase that you know your target audience often searches, such as “best pizza near me,” being at the top of the page is most beneficial. https://thrivehive.com/benefits-landing-pages/

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