There are various ways to reduce user acquisition costs. They are in some manner best practices for every app owner. The entire journey from developing the app to building a relationship with customers with CAC.
1. Find your intended audience
Our permanent advice is to really get to know your users. This will make you save money at the same time. CAC will minimize your effort during marketing campaigns. You can divide your audience into two groups. The ones that download the app without advertising. It is created for solving their problems and another one with a wider area of users for which you need to define smart strategies. The latter need your full attention since you have to consult your data and follow them on social media to discover their preferences. But if you are well prepared it will be worth it in the end.
2. Focus on engagement
After you concentrate your forces on user acquisition it is imperative to turn your attention to engaging those users, as we highlighted at the beginning of this post. After obtaining a stable version of the app you need to improve it for reaching the highest grade of performance. At the same time, useful characteristics will speak about the utility of the app.
3. Advertise using deep links
For a more efficient campaign, it is imperative to use deep links to direct users to specific locations related to your ad inside the app. What is the point to promise attractive content inside the app and sending users to the general page? You risk losing your money and at the same time precious customers. https://growntechnology.com/seo-is-essential-for-your-small-business/
4. Cut down on special events
If you want to reduce user acquisition costs stay away from holidays and other big events when you have to spend more money for each new customer. Observe the peak hours and avoid paying more for special periods of time. It is recommended to start your campaign in autumn after the vacation time of summer and before the great buzz of winter.
5. Test different channels
You may be tempted to use all the available platforms for advertising your app but this is not a smart solution. Even if there are many sources that drive you users not all of them are efficient. CAC some of them which look promising according to your app type and measure the Return of investment in each situation. Keeping an eye on this metric for each campaign will help you realize which strategy is worth your budget and which ones aren’t that effective.
6. Maximize LTV
Finding loyal users is the key to every successful campaign. A report published in April, last year shows the evolution of Cost Per Loyal User, which refers to the price paid by each user who opens the app more than three times. https://blog.hootsuite.com/facebook-marketing-tips/
