5 steps to complete and develop a new Fanpage

Some of you want to quickly get results with symbolic numbers regardless of buying Fanpages with high likes and followers. If you are lucky, you will get a sales Fanpage at an average level, the effect will be poor over time. Because most Fanpages forms like that mostly grow with funny posts, and other interactive quotes copied from other Fanpages, and the people who interact with that Fanpage, are not the customers you target.

How to Fanpage work

Step 1: What is your Fanpage’s purpose?

+ A social channel that helps you send messages to the target audience more accurately and convincingly. Saying “more accurately” here means that you have the right to choose your message that only reaches the audience you want to target.

+ A tool to help you build stronger relationships with the target audience through interaction and regularly exchange with them.

+ A channel to survey customers about products/ services. With a Facebook Fanpage, you can know the audience’s compliments and criticism about your products/ services in an “impartial” way and more practical way than the questionnaires with some gifts for the respondents.

Step 2: Define your own brand voice

Basically, you need to consider your Facebook Fanpage as a “representative” of the brand, which has all the characteristics of the brand itself. If a brand is positioned as luxurious, or high-class, you must not post on the brand’s fan page, humorous image content to the point of bullshit or poor quality, even in that content you have tried “Inserted” the product image or logo.

Step 3: Orientate Fanpage content

+ Content directly related to your products/ services. For example, with a restaurant brand, you don’t just talk about the food that the restaurant offers, talk more about the restaurant space, service style, the passion of serving customers, and add-ons … You need to map out such content directions to guide future content creation activities!

+ Content related indirectly to the problem that your products/ services are addressing. For example, if your service is travel, you can provide information, photos of beautiful attractions, and tips for preparing a family trip … Your target audience will receive more valuable information for them. https://growntechnology.com/landing-pages-why-use-it/

Step 4: Spread the content

+ For the direct way: means you will apply the forms to help bring content to reach more people. You need to run Facebook ads for some content that you consider important to promote it. At the same time, to help your site become known to the public and become a fan, you need to run ads to the look-a-like file. https://www.lifewire.com/why-dont-i-have-facebook-marketplace-4589111

+ For the indirect way: Specifically, you can use the target audience to deliver content to you to many other people through activities that can create stories on your news feed page. they (include share + comment + like activities).

Step 5: Fanpage’s managing procession

+ Detailed content plan for Fanpage: the best is you plan Fanpage content weekly. You can download the weekly content plan template (search for the “conversational calendar” keyword).

+ Plan for periodic reporting: obviously you need to report to customers (if you are an agency) and report to brand managers (if you are in charge of marketing on the label side). You need to determine when to report, which report form and which KPIs to report.

+ You will need to answer fans’ questions about your products/services. You do not know about the information? So need to determine which department will provide information about the products/ services, and who will help you with the job. Believe me and you will need them to support a lot from a chatbot.

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𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬.